Africa's first-ever Virtual Reality market | AfriTV Online

La Maison Des Arts (LMDA) will host the first ever Virtual Reality Market in Africa on Saturday, October 3, 2020 in partnership with myUTOPIA, one of South Africa's leading wellness studios with health, fitness, and beauty speakers. With participation...

africa, e-commerce, business

Africa's first-ever Virtual Reality market

Published by: O. Elijah
08/28/2020 01:18 PM

La Maison Des Arts (LMDA) will host the first ever Virtual Reality Market in Africa on Saturday, October 3, 2020 in partnership with myUTOPIA, one of South Africa's leading wellness studios with health, fitness, and beauty speakers. With participation from fellow exhibitors, brands, and speakers, guests may expect a totally immersive premium experience.

They will also encounter some of Africa's most revolutionary tech yet to be seen first-hand, during a 130 pax case.

130 consumers will attend the event, allowing them to shop from a series of 20 premium South African Wellness & Beauty brands, socialize with friends and meet new people. Experts across the Wellness industry will be able to attend talks and immersive brand experiences with customers.

The VR Market is the first of its kind in Africa and LMDA is proud to be linking people from their homes while making real-life shopping and social interactions possible, all through the use of Virtual Reality.

This market is one of the first V-Commerce (VR Commerce) adoptions by Africa, with LMDA 's state-of-the-art e-commerce platform being incorporated into a custom VR environment. V-Commerce is a increasing phenomenon in developed markets such as the US, and a sector expected to expand steadily to $1.5 billion / R25 billion by 2025.

VR Environment


The VR Environment includes the very latest in VR technology, including:

●    Bi-directional audio

●    Proximity-based acoustics

●    Facial Mapping

●    Cross-Device (Mobile, Mac, PC, Oculus by Facebook and Pico)

●    Live streaming

●    VR immersive experiences

XRGlobal, LMDA 's technical partner, is a virtual reality training & events platform based in Cape Town with proprietary technology to enable mobile VR training as well as workshops and conferences with affordable African-made headsets.

Consumers can receive a Virtual Reality headset to keep as part of their ticket purchase, an R400 voucher to use at retailers of their choosing and a gift bag consisting of an amazing variety of Health & Beauty items. The ticket prices are R750 for general entry, and R950 for VIP seats.

The Virtual Reality Market features an all-star line-up of SA 's best health experts to explore hot topics for the South African customer around beauty and wellness.

These include:

  1. Sandi Dekker – Founder of myUTOPIA & Wellness expert (myUTOPIA is SA’s World Class 5* Wellness Studio) - who will be talking about “The value of goal setting in living your best life”.
  2. Candice Boddington – One of SA’s favorite Nutrition experts will be “Debunking nutrition myths and how to shop smart and local in 2020.”
  3. Amy Hoppy – much loved Managing Editor of Women’s Health SA - will be talking about “Guided breathwork, meditation and restorative class for holistic wellness”

"With the participation of expert speakers and 20 of the best Wellness and Beauty businesses in South Africa selling their goods through Virtual Reality, this really is a celebration of the excellence, dynamism, creativity and resilience of the SA Health , Beauty and Technology industry. Consumers would come forth having made history, learned new techniques to cope with these challenging times and had a lifetime experience. For LMDA, this represents the first step in driving positive change in Africa through the implementation of highly impacting innovations for Virtual and Augmented Reality, "said Oliver Baillie, CEO of LMDA.

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