It is widely known that Multichoice, the South African Media company has it's largest market situated in Nigeria. Yet Nigerians pay more for the services they render through DStv and GoTV, far more than what South Africans pays for it. However, a host...
tariff, multichoice, media
It is widely known that Multichoice, the South African Media company has it's largest market situated in Nigeria. Yet Nigerians pay more for the services they render through DStv and GoTV, far more than what South Africans pays for it. However, a host of Nigerian subscribers have recently decided in agony to give the digital satellite services offered by Multichoice a cold shoulder.
The decision follows the fact that Multichoice, South African firm recently proposed to raise tariff again for an umpteenth time from 1st September, 2020.
The second hiking of tariff within a space of three months comes amid an order of the House of Representatives seeking a stay of action on the earlier increase. Moreover, MultiChoice had at the weekend, sent messages of an imminent increase which will go into effect starting from next month.
Several texts were sent to subscribed customers while one of them read: “Dear Customer, please be advised of a price adjustment on your DStv Premium package from September 1. Your new monthly subscription will be N18,400.”
Earlier in the month of May this year, Multichoice made it known to its various subscribed customers of the implementation of a nouvelle tariff from 1st June, 2020. The media firm had reviewed upward the price of Premium package from ₦15,800 to ₦16,200.
Also, another SMS sent to their subscribed customers read: “Dear Customer, please be advised of a price adjustment on your DStv Compact Plus package from September 1. Your new monthly subscription will be N12,400.”
The nouvelle development is against the ₦10,925 introduced three months ago. Compact subscribers are to part with N7,900 up from N6,975. Investigations into the matter revealed that the South African Media firm increased the package-by-package tariffs by thirteen point six percent (13.6%), thirteen point three percent (13.3%) and nine point right percent (9.8%).
On Twitter, Odubayo Nathaniel with the handle@natoodus, submitted: “If you got the same message I got from @DStvNg, please do not keep quiet. Nigeria is their biggest market, and yet South Africa enjoys. DStv is using bribe as a means to kill other competitors in the industry, so they can have a monopoly market. It’s like they want to go back to where they came from. Some people in government raised the issue of the costly price for DStv bouquet, now no one is talking. Price is up again. Please we need #dstvpayperview.”
Anothertweet @ChocBerry, replying Nathaniel, stated: “The price increase is all over Africa.” Meanwhile, MultiChoice Nigeria has said it made direct and indirect contributions to the economy of the most populous nation to the tune of N634.6 billion between 2015 and 2019.
In a report entitled ‘MultiChoice: Nigeria’s Socio-Economic Value’, which was published in collaboration with a consulting firm, Accenture Strategy, the firm claimed that it had enriched “millions of lives by providing entertaining video content and telling the most loved Nigerian stories."
In antecedence to the increase made earlier, the management had held accountable the new price regime on Federal Government’s 2.5 per cent increase in Value Added Tax (VAT) from five to 7.5 per cent. MultiChoice has not produced any reason as to why they increased their tariff. There has been no report produced on their part as justification to why such has happened.
Subscribed customers have taken to various social media platforms to vent their disappointment and embittered emotions as to the unnecessary increase on tariff.
"What is the meaning of this? It was June they effected a tariff hike, three months after, another one. This is wicked and heartless on the part of Multichoice,” said Mustapha Bello, a Lagos-based subscriber. He advised Nigerians to to abscond the operator and the services they rendered through DStv and GoTV and to seek alternative vendors. Some users have asked given them suggestions in how to cut down costs.
Edwin Madunagu, another user and subscriber said: “I don’t think the Federal Government or the agency protecting customer affairs exists anymore in Nigeria. How can you increase tariff exorbitantly within three Months?” Madunagu, like Bello, drew attention and called on Nigerians to resist the recent nouvelle increase and abandon the service completely.